METRO

Between 3–5 March 2026, the SIRHA Budapest trade exhibition will take place – the largest Central European meeting point for the food industry, hospitality, and gastronomy sectors.

The stand created in Hall “A” of Hungexpo goes far beyond a traditional exhibition presence. It offers a vibrant, immersive gastronomic experience where visitors can discover METRO’s products, services, digital solutions, and professional kitchen innovations up close — all designed to make daily hospitality operations more efficient and profitable.

The concept of the METRO Gastro Festival is a true culinary journey: tastings, live demonstrations, thematic zones, and personal expert consultations follow one another in a dynamic festival atmosphere, tailored specifically to the needs of the HoReCa sector. The stand will feature eight thematic areas, including Street Food, Flavours of Hungary, Italian and Asian cuisine, SkyBar, Brunch & Breakfast, as well as the Smart Kitchen zone. In addition, a dedicated Rioba café will be located in Hall G.

Over the three days, more than 300 programs across nine locations, continuous tastings, and the presentation of the METRO Wine of the Year 2026 — featuring both Hungarian and international selections — will complete the experience.