Guest of Honor – ITA

Italy is the Guest Country at SIRHA Budapest 2026!

Our Budapest office of the Italian Trade Agency is thrilled to welcome visitors to this year’s exhibition. For ten years, we’ve showcased the best of Italian food, and this year we’re breaking records: 29 Italian food producers will present their finest products at our collective stand!

From cheeses, cured meats, and pasta to coffee, olive oils, sauces, and many more specialties, our exhibitors represent the very best of Italian cuisine — recognized as a UNESCO World Heritage treasure. Most are seeking business partners in Hungary, so this is the perfect opportunity to connect with top Italian producers.

This year is extra special as we celebrate 100 years of the Italian Trade Agency network.

Join us at Pavilion A for food tastings, pizza demos, and an authentic Italian aperitivo atmosphere. Experience a Neapolitan pizza show by the Associazione Pizzaiuoli Napoletani, with the association’s President, Gianluca Pirro, serving as judge in the Hungarian Pizza Competition organized by FUPI.

In Pavilion G, enjoy a gelato showcase in collaboration with the Hungarian Pastry Association  , featuring creations by rising star Francesco Buccafurni.

🍴 Don’t miss the chance to taste the best flavors of Italy at SIRHA Budapest! Buon appetito!

Pav. A / 304A-306B

Pav. A / 304A–306B